Examination Board: Pearson Edexcel
Specific Entry Requirements
For the Extended Diploma in Business and the BTEC Diploma in Business, students must have achieved:
Why study the BTEC Level 3 Diploma or Extended Diploma in Business?
As the world recovers following the global recession of 2008, there are many opportunities for entrepreneurs and employees who have a sound understanding of finance, marketing, sales and management. In addition, studying this course helps to develop self-management, business and customer awareness, team-working and problem-solving, which are all key attributes that employers look for in potential employees. The Pearson BTEC Level 3 Diploma in Business provides a highly respected route for those who wish to move into employment in the sector, either directly or following further study on a relevant Higher Education (HE) course.
The BTEC Level 3 Diploma in Business is equivalent to two A-Levels and the Extended Diploma is equivalent to 3 A-Levels. The Diploma is made up of 8 units, which includes 6 core units and 2 additional units, which are studied over a 2-year period. The Extended Diploma consists of 11 units, 7 core units and 4 additional units. Achievement in each unit is assessed through either a written assignment, an external set task or an external examination.
Unit 1: Exploring Business
Unit 2: Developing a Marketing Campaign
Unit 3: Personal and Business Finance
Unit 4: Managing an Event
Unit 5: International Business
Unit 6: Principles of Management
Unit 7: Business Decision Making (Extended Diploma Only)
Unit 19: Pitching for a new business
Unit 17: Digital Marketing
Unit 8: Recruitment and Selection (Extended Diploma Only)
Unit 14: Investigating Customer Service (Extended Diploma Only)
Unit 15: Investigating Retail Business (Extended Diploma Only)
Unit 23: The English Legal System (Extended Diploma Only)
EXAM BOARD & SPECIFICATION NUMBER: PEARSON/EDEXCEL 601/9023/1
Specific Entry Requirements
For the Extended Certificate in Travel and Tourism, students must have achieved:
This course is for learners who want to acquire knowledge and technical skills through vocational contexts by exploring the aims of different travel and tourism organisations, the features of tourist destinations, how organisations meet customer requirements, and the influences on global travel and tourism as part of their Key Stage 5 learning.
The course includes three components.
Unit 1: The World of Travel and Tourism
You will gain an understanding of the scope of the industry, its terminology and its key components. Travel and tourism is a business with the customer at the forefront. Different types of organisation have different roles and offer a range of products and services to many different types of customer. You will need to understand how the organisations work together to benefit both themselves and their customers and you should be able to name examples of the key organisations in all sectors. (Externally Assessed)
Unit 2: Global Destinations
In this unit, you will use a range of resources to investigate the location and features of global destinations and explain the features that give appeal to global destinations and support different types of tourism. You will evaluate how travel plans/routes/itineraries meet customer needs. You will investigate consumer trends and the reasons the popularity of global destinations may change. (Externally Assessed)
Unit 3: Principles of Marketing in Travel and Tourism
In this unit, you will develop marketing skills through examining the specific aims and objectives of the marketing function and researching the needs and expectations of different customer types. You will develop your ability to communicate the findings of this research. You will use market intelligence to plan and produce a promotional campaign for a new travel and tourism product or service. You will learn about the importance of meeting customer expectations and communicating with customers effectively. You will investigate the different stages that an organisation or tourist destination goes through when marketing their products or services. (Internally Assessed)
Unit 9: Visitor Attractions
In this unit, you will investigate visitor attractions and the different ways they are funded. You will explore what is meant by the visitor experience and how visitor attractions develop, diversify and use technology in order to meet the needs of their different types of visitors. (Internally Assessed)